{"id":13366,"date":"2024-03-01T02:44:13","date_gmt":"2024-03-01T12:44:13","guid":{"rendered":"https:\/\/pro.harman.com\/insights\/?p=13366"},"modified":"2025-10-22T11:02:25","modified_gmt":"2025-10-22T21:02:25","slug":"unlocking-powerful-versatility-for-hospitality-applications-with-jbl-pros-ae-series-loudspeakers","status":"publish","type":"post","link":"https:\/\/pro.harman.com\/insights\/jbl-pro\/unlocking-powerful-versatility-for-hospitality-applications-with-jbl-pros-ae-series-loudspeakers\/","title":{"rendered":"Unlocking Powerful Versatility for Hospitality Applications with JBL Pro’s AE Series Loudspeakers"},"content":{"rendered":"
(Image courtesy of https:\/\/www.youtube.com\/@OfficialTMR)<\/h6>\n

Ensuring that installed audio clients receive a world-class audio experience, regardless of need, budget or application is the most important consideration for any installation or project. Identifying the right system design, components, manufacturer, models, and the availability of a 360-degree, next-generation support platform, are all critical steps in this process.<\/span><\/p>\n

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Download<\/a> the AE Series brochure to explore the models, features and specifications.<\/p><\/div>\n

We recently sat down with Ben Todd, JBL Pro Senior Application Engineer, to gain a better understanding of some of the questions he receives and how he advises distributors and integrators on how to select the right components for each project. Ben shared his experiences and insight into JBL Pro\u2019s\u00a0Application Engineered (AE) Series<\/strong><\/a> comprehensive family of permanent-installation loudspeakers and subwoofers. These powerful, versatile systems are optimized for a broad range of needs, from hospitality and theatrical sound to worship and sports facilities to live venues.<\/p>\n

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Ben, what\u2019s a question you get asked most often with new clients?<\/strong>
\nA question we often receive is \u201cWhy does JBL make such a wide range of loudspeakers? Which one is right for my space?\u201d\u00a0 <\/i>I completely understand the reason for the question. Many manufacturers make very good, but very similar products that aim to be useful for a variety of situations, but as a result are composed of a range of necessary compromises. The <\/span>AE Series<\/span><\/a><\/span><\/b> is different. It provides the installer with a wide variety of premium tools, each precisely designed to match a few specific requirements. Often, these requirements appear conflicting and insurmountable, until they meet the right AE series loudspeaker.<\/span><\/p>\n

How do you ensure you have everything you need to help solve a customer’s specific challenge?
\n<\/strong>So it\u2019s important to ask a lot of questions, visualize the space, identify the need, talk about past technical issues, understand the venue layout obstacles, and so on, but then it\u2019s all about listening closely to understand their key challenges so that we can begin identifying the right solution.<\/p>\n

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See How AE Series Loudspeakers Were Ideal for Jack White’s London Third Man Records Store<\/h4>\n
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Artist Jack White’s London Third Man Records<\/a> store features JBL AE Series AM7215\/95<\/a> loudspeakers, to provide audiences with powerful yet detailed sound. AE Series AC18 and AC16<\/a> loudspeakers are mounted in delayed positions around the venue to ensure the audience experiences clear and intelligible vocals.<\/p><\/div>\n

It’s also important to clarify that JBL Pro serves many professional audio needs from installed audio to portable PA to touring audio. Within each category, different priorities must be addressed. Additionally, every application, as well as the building or venue it’s located, can be a variety of sizes and shapes, as well.<\/p>\n

That’s when the AE Series<\/a> often comes into the discussion as a great choice for addressing most if not all of the needs they have. Whether it\u2019s a high-powered rig for a performance space, a discrete and tightly controlled system for a theatre, or a compact distributed system for premium hospitality AV, there is an AE Series<\/a> model tailored to support the application.<\/p>\n

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\u201cLive music venues are like churches, they\u2019re sacred spaces… JBL gets that and it\u2019s why they\u2019re obsessed with translating sound in such a pure way.\u201d<\/em> – Artist Jack White. Check out<\/a> the\u00a0 Third Man Records London Store case study.<\/p><\/div>\n

How do market conditions impact a customer’s decision to move forward with a new project?<\/strong>
\nIn response to recent world economic challenges, the high-end hospitality, retail, and performing arts markets have been bouncing back with significant, steady growth. With prices increasing, clients are demanding that audio quality is consistently high, wherever they commit their constrained budgets. Audiences are still willing to buy tickets but will likely not consider return engagements without a stellar sound experience.<\/p>\n

Many retail business owners have realised that a premium audio system vastly improves the customer experience. Research also demonstrates that this increases visitor numbers, visit duration, and consequently customer spending. This is particularly important as retail moves away from direct, in-store sales and towards creating brick-and-mortar spaces where customers embrace a brand experience.<\/p>\n

To support these sectors, the AE Series<\/a> is designed precisely as the name would suggest; loudspeakers engineered with specific, permanent and temporary installation applications in mind.<\/p>\n

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“When it comes to full-sized models, both the AM5000<\/a> and AM7000<\/a> series are optimised to deliver higher power output with better bass response.” <\/em>(JBL Pro AM7315<\/a> High Power 3-Way Loudspeaker pictured)<\/p><\/div>\n

What are the main size and aesthetic differentiators with the AE Series?<\/strong>
\n<\/strong>Sure. When it comes to full-sized models, both the AM7000<\/a> and the AM5000<\/a> series are optimised to deliver higher power output with better bass response. The 5000 series<\/a> have extremely high performance and accuracy, with mid to high-power SPL output. The 7000 series<\/a> are our Very High Output models, for larger venues and louder stages.<\/p>\n

Small-format models in the\u00a0AE Compact<\/strong><\/a>\u00a0range are ideal for those more discrete, distributed, and immersive systems. They are also great for front-of-house duties with support from a subwoofer or as delay fills in installs featuring our full-sized\u00a0AE Original<\/strong><\/a>\u00a0loudspeakers or our reference-class\u00a0VTX<\/strong><\/a>\u00a0Series touring models.<\/p>\n

Are there specific AE models that get specified more often for their versatility?<\/span><\/b>
\nDefinitely, here are some of our loudspeaker and subwoofer models that we often specify because of their incredible sound and clarity but also for their capability in solving some common but tricky customer requirements. Whether we are outfitting a theater, a worship space, a nightclub, or a sporting facility, there are so many uniquely designed venues that these models will create an unbelievable listening experience.<\/span><\/span><\/p>\n