{"id":777,"date":"2016-05-09T09:51:54","date_gmt":"2016-05-09T16:51:54","guid":{"rendered":"http:\/\/pro.harman.com\/insights\/?p=777"},"modified":"2017-08-28T14:45:21","modified_gmt":"2017-08-28T21:45:21","slug":"collaboration-why-real-solutions-start-with-people-not-buzzwords","status":"publish","type":"post","link":"https:\/\/pro.harman.com\/insights\/corporate\/collaboration-why-real-solutions-start-with-people-not-buzzwords\/","title":{"rendered":"#Collaboration: Why Real Solutions Start with People, Not Buzzwords"},"content":{"rendered":"<p>I\u2019ve spoken before about the <a href=\"http:\/\/www.harmanpro.com\/insights\/enterprise\/social-learning-stop-collaborate-and-listen\/\" target=\"_blank\" rel=\"noopener\">concept of collaboration<\/a>, and clarified a bit of the why\u2019s concerning the AV industry\u2019s apparent love for the term. In my previous post, I bemoaned the fact that, apparently, you could consider a TV mount a \u201ccollaboration device\u201d in the way we use the word, and I explained that this over-use is driven by organizations hungry for ways to increase social learning. Study upon study demonstrates that the sharing of ideas between employees is vital to success, which is why companies look for some sort of technology or application that can help them invigorate collaboration.<\/p>\n<p>This has given rise in the AV industry to what I call \u201c#collaboration.\u201d #Collaboration is distinct from true collaboration because the word has ceased to have meaning in the context of professional AV. Instead, we have reduced it to a buzzword, a hashtag that we can throw on the end of our tweet about the latest conference room doohickey we want to peddle. The problem is that technology cannot <em>create<\/em> collaboration. That\u2019s not its job.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=We+have+reduced+collaboration+to+a+hashtag+that+we+can+throw+on+the+end+of+a+tweet.&#038;url=https:\/\/pro.harman.com\/insights\/corporate\/collaboration-why-real-solutions-start-with-people-not-buzzwords\/' target='_blank'>We have reduced collaboration to a hashtag that we can throw on the end of a tweet.<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=We+have+reduced+collaboration+to+a+hashtag+that+we+can+throw+on+the+end+of+a+tweet.&#038;url=https:\/\/pro.harman.com\/insights\/corporate\/collaboration-why-real-solutions-start-with-people-not-buzzwords\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-783\" src=\"http:\/\/pro.harman.com\/insights\/wp-content\/uploads\/2016\/05\/200288348-001-720x450.jpg\" alt=\"\" width=\"300\" height=\"188\" srcset=\"https:\/\/hpro-web-assets.s3.amazonaws.com\/insights\/uploads\/2016\/05\/200288348-001-720x450.jpg 720w, https:\/\/hpro-web-assets.s3.amazonaws.com\/insights\/uploads\/2016\/05\/200288348-001-1170x731.jpg 1170w, https:\/\/hpro-web-assets.s3.amazonaws.com\/insights\/uploads\/2016\/05\/200288348-001-340x213.jpg 340w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>The thing is, creating collaboration isn\u2019t the role of technology. Technology facilitates collaboration. It helps remove logistical barriers to collaboration. It does not make collaboration happen. It can\u2019t possibly do that, and expecting some piece of technology to magically make meetings more collaborative is not simply wishful thinking, but rather setup for a massive failure.<\/p>\n<p>Organizations buy into this promise of #collaboration in hopes that it will be some instigator of change, but it doesn\u2019t address the true issue at hand. If you hate your job, you don\u2019t buy a new car. The car is simply a tool that gets you there. To really change things, you have to change where you are going. You have to get a new job. Then, you can assess where you are going and if your current method of transportation (let\u2019s say the train, for example) will get you there. If not, you can then look at getting a better tool (a new car) to get you where you want to go.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Technology+facilitates+collaboration.+It+does+not+make+it+happen.&#038;url=https:\/\/pro.harman.com\/insights\/corporate\/collaboration-why-real-solutions-start-with-people-not-buzzwords\/' target='_blank'>Technology facilitates collaboration. It does not make it happen.<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Technology+facilitates+collaboration.+It+does+not+make+it+happen.&#038;url=https:\/\/pro.harman.com\/insights\/corporate\/collaboration-why-real-solutions-start-with-people-not-buzzwords\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>So if technology isn\u2019t the answer, what is the solution? It\u2019s not glamorous, but the real answer is people. Collaboration is a philosophy, and having a culture of collaboration is something that must be encouraged within the organization from all levels of leadership. It\u2019s not a fun answer, any more than saying that the way to lose weight is to diet and exercise, but that doesn\u2019t make it any less true.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-788\" src=\"http:\/\/pro.harman.com\/insights\/wp-content\/uploads\/2016\/05\/Percent-of-Contribution1.png\" alt=\"\" width=\"400\" height=\"225\" \/>For a good example of why having good leadership and proper communication about collaboration is important, let\u2019s look at a recent article in the <em>Harvard Business Review<\/em> titled <a href=\"https:\/\/hbr.org\/2016\/01\/collaborative-overload\">\u201cCollaboration Overload.\u201d<\/a> In the article, Rob Cross, Reb Rebele and Adam Grant talk about this rise of collaboration that we\u2019ve been mentioning, saying that \u201cthe time spent by managers and employees in collaborative activities has ballooned by 50% or more.\u201d This sounds great, but as the article mentions, this often results in employees spending so much time in meetings that they don\u2019t have time to work on their own. This isn\u2019t a bad thing if that time is being used wisely and it is having a positive effect. Unfortunately, the results don\u2019t always bear that out.<\/p>\n<p>In fact, the research in the article shows that, \u201cin most cases, 20% to 35% of value-added collaborations come from only 3% to 5% of employees\u201d and that a one \u201cextra miler\u201d who is working hard can contribute and effect performance more than the rest of the team combined. This is the work environment equivalent of the high school group project. One person does all the work and the rest just stand next to them and smile when it is presentation time.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Collaboration+overload+is+caused+by+the+workplace+equivalent+of+the+high+school+group+project.&#038;url=https:\/\/pro.harman.com\/insights\/corporate\/collaboration-why-real-solutions-start-with-people-not-buzzwords\/' target='_blank'>Collaboration overload is caused by the workplace equivalent of the high school group project.<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Collaboration+overload+is+caused+by+the+workplace+equivalent+of+the+high+school+group+project.&#038;url=https:\/\/pro.harman.com\/insights\/corporate\/collaboration-why-real-solutions-start-with-people-not-buzzwords\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>Fortunately, the article mentions some ways that organizations can address these issues, including work redistribution and the importance of encouraging behavioral change. It also mentions the need to reward employees when they are working together, and even encourages structural changes when necessary. Of course, it also mentions leveraging technology.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-786\" src=\"http:\/\/pro.harman.com\/insights\/wp-content\/uploads\/2016\/05\/talking-at-desk-720x450.jpg\" alt=\"\" width=\"300\" height=\"188\" srcset=\"https:\/\/hpro-web-assets.s3.amazonaws.com\/insights\/uploads\/2016\/05\/talking-at-desk-720x450.jpg 720w, https:\/\/hpro-web-assets.s3.amazonaws.com\/insights\/uploads\/2016\/05\/talking-at-desk-1170x731.jpg 1170w, https:\/\/hpro-web-assets.s3.amazonaws.com\/insights\/uploads\/2016\/05\/talking-at-desk-340x213.jpg 340w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>This is where tools like <a href=\"http:\/\/www.amx.com\/automate\/learn\/learntracks\/#!\/collaboration\" target=\"_blank\" rel=\"noopener\">conference room AV<\/a> can truly make collaboration more effective, but it starts with having a good understanding of what you want to accomplish, not just with technology, but also with the organization itself. Let\u2019s say you have employees that are prone to impromptu meetings for information sharing. In this example, we\u2019ll posit that the current, flawed approach goes one of two ways. First option is the employees both walk to someone\u2019s desk and the two end up in a lengthy, distracting conversation where no one writes anything down and they just bother everyone else around them with loud discussion. Second option is they plan a formal meeting\u2014that may or may not actually be scheduled. They decide to add a bunch of \u201cdecision makers\u201d that muddy the discussion, and they end up losing all of the energy and ideas of the initial conversation while at the same time delaying the project that much further.<\/p>\n<p>So, the solution is to find a way to encourage employees to have these conversations faster. The first step is not a technology solution, but rather to have an organizational decision on who the \u201cdecision makers\u201d are and if they in fact need to be in every conversation involving a topic or project. In this case, we\u2019ll say the organization has chosen to encourage employees to work together to find solutions first, and then submit proposals of the ideas to decision makers once the idea is a bit more fleshed out. They encourage employees to work together in small groups on projects and get ideas, and let other employees know it is ok to take a few minutes to work together on an idea (this is, in part, a workload discussion between the organization and the employees). That way, they maximize the decision makers\u2019 time (a good idea given they are likely the highest-paid employees in the group) rather than constantly be stuck in meetings about every minute detail. This is a good way to prevent \u201ccollaboration overload.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-778 alignleft\" src=\"http:\/\/pro.harman.com\/insights\/wp-content\/uploads\/2016\/05\/470658839-720x450.jpg\" alt=\"\" width=\"300\" height=\"188\" srcset=\"https:\/\/hpro-web-assets.s3.amazonaws.com\/insights\/uploads\/2016\/05\/470658839-720x450.jpg 720w, https:\/\/hpro-web-assets.s3.amazonaws.com\/insights\/uploads\/2016\/05\/470658839-1170x731.jpg 1170w, https:\/\/hpro-web-assets.s3.amazonaws.com\/insights\/uploads\/2016\/05\/470658839-340x213.jpg 340w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>You can also apply technology to this solution to prevent the logistical problems and make this concept more effective and practical. The approach is something called the <a href=\"http:\/\/www.amx.com\/en-US\/product_families\/workspace-collaboration\" target=\"_blank\" rel=\"noopener\">\u201chuddle space.\u201d<\/a> These small collaboration spaces allow employees to step inside dedicated collaboration areas that take conversations away from other employees while at the same time providing just the right technology to facilitate these conversations. <a href=\"http:\/\/www.amx.com\/en-US\/product_families\/amx-acendo-book\" target=\"_blank\" rel=\"noopener\">Scheduling panels<\/a> can help employees find open collaboration areas. They then step inside, plug a laptop into an <a href=\"http:\/\/www.amx.com\/hydraport\/\" target=\"_blank\" rel=\"noopener\">AV table box<\/a> (where a retractable cable is already provided), and the system comes to life automatically. They are able to work together on the project without huddling around a single laptop screen, and can even bring in others via web conference, because the system has a <a href=\"http:\/\/www.amx.com\/en-US\/products\/acv-5100\" target=\"_blank\" rel=\"noopener\">webcam<\/a> installed.<\/p>\n<p>This, of course, is just one example. However, the point is that you can add huddle spaces all day, but if you don\u2019t explain to your employees when and why you should use them, and you don\u2019t encourage and reward their use, these new spaces will not have an impact. And at the end of the day, technology is only useful if it gets used.<\/p>\n<p>The difference between #collaboration and real collaboration starts with you. How do you encourage collaboration within your organization? Let us know in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve spoken before about the concept of collaboration, and clarified a bit of the why\u2019s concerning the AV industry\u2019s apparent love for the term. In my previous post, I bemoaned the fact that, apparently, you could consider a TV mount a \u201ccollaboration device\u201d in the<br><a class=\"moretag signature-animation\" href=\"https:\/\/pro.harman.com\/insights\/corporate\/collaboration-why-real-solutions-start-with-people-not-buzzwords\/\">CONTINUE READING<\/a>","protected":false},"author":9,"featured_media":782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[43],"application":[],"avlc":[],"brand":[],"product-category":[],"class_list":["post-777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","tag-corporate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>#Collaboration: Why Real Solutions Start with People, Not Buzzwords - HARMAN Professional Solutions Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pro.harman.com\/insights\/corporate\/collaboration-why-real-solutions-start-with-people-not-buzzwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#Collaboration: Why Real Solutions Start with People, Not Buzzwords\" \/>\n<meta property=\"og:description\" content=\"I\u2019ve spoken before about the concept of collaboration, and clarified a bit of the why\u2019s concerning the AV industry\u2019s apparent love for the term. 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Follow Kyle on Linkedin or Twitter.\",\"sameAs\":[\"http:\\\/\\\/www.harmanpro.com\"],\"url\":\"https:\\\/\\\/pro.harman.com\\\/insights\\\/author\\\/kdavis\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"#Collaboration: Why Real Solutions Start with People, Not Buzzwords - HARMAN Professional Solutions Insights","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pro.harman.com\/insights\/corporate\/collaboration-why-real-solutions-start-with-people-not-buzzwords\/","og_locale":"en_US","og_type":"article","og_title":"#Collaboration: Why Real Solutions Start with People, Not Buzzwords","og_description":"I\u2019ve spoken before about the concept of collaboration, and clarified a bit of the why\u2019s concerning the AV industry\u2019s apparent love for the term. 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