January 22, 2024
LONDON—HARMAN Professional Solutions, the global leader in audio, lighting, and video and control, today announced a new partnership with Magnelusa Electronica, SA for audio distribution in Portugal. Magnelusa Electronica will take responsibility for JBL Professional, Crown, Soundcraft, BSS, Lexicon and dbx branded products.
Effective April 1, 2024, Magnelusa Electronica will take over the sales and services of all HARMAN Professional Solutions audio brands in Portugal from Midwich Portugal. Located in Sintra, Magnelusa Electronica is well-equipped to provide Portuguese customers and integrators with premium service and high-level expertise on HARMAN Professional audio products. This partnership represents a major step forward in HARMAN’s mission to reach more customers and provide best-in-class audio solutions throughout Europe.
“I am delighted to see the development of this partnership in Portugal,” said Mark Bailey, Director of Audio, EMEA, HARMAN Professional Solutions. “Leveraging Magnelusa’s current presence in the Portuguese market with our HARMAN consumer lifestyle brands and combining this with the strength of the Harman Pro portfolio, provides a unique opportunity across retail, installation and touring.”
Midwich Portugal will continue to supply HARMAN Professional products through March 30, 2024. HARMAN Professional thanks Midwich Portugal for many years of hard work and dedication to its brands in Portugal. This change will not affect ongoing business in the Spanish market.
HARMAN Professional Solutions looks forward to continuing, strengthening and building its partnership with Midwich Iberia (EAR Pro) in Spain and will collaborate with both partners to further develop the Spanish and Portuguese markets in 2024.
ABOUT HARMAN PROFESSIONAL SOLUTIONS
HARMAN Professional Solutions engineers and manufactures audio, lighting, and video & control products for entertainment and enterprise markets, including live performance, audio production, large venue, cinema, retail, corporate, education, government, hospitality, broadcast and more. With leading brands including JBL Professional®, AKG®, Martin®, AMX®, Soundcraft®, BSS Audio®, Crown®, dbx Professional®, and Lexicon Pro®, HARMAN Professional delivers powerful, innovative and reliable solutions that are designed for world-class performance. HARMAN Professional Solutions is a Strategic Business Unit of HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. For more information, visit http://pro.harman.com/.
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.
Director, Global Corporate Communications
HARMAN Professional Solutions
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