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Studer by HARMAN Announces Three New Distributors to Boost Broadcast Offering in the Middle East

June 20, 2019

New partnerships will provide Studer’s broadcast customers with improved support and access to world-leading digital mixing systems

LONDON— Audio Technology, Ertekin Elektronik and Masterpiece have been appointed as distribution partners of Studer by HARMAN, operating across Egypt, Turkey, and the Middle East, respectively.

“Introducing new distribution partners means we can present the latest Studer technology and align the Studer brand with the wider HARMAN Professional ecosystem, providing a greater range of high-quality options for our customers in the region,” said Andrew Smart, Business Development Manager, Broadcast, EMEA.

The agreements see Audio Technology, Ertekin Elektronik and Masterpiece offering pioneering Studer products including Vista control surfaces powered by Infinity processing engines and Glacier Professional Mixing Consoles to their existing and future customers.

“We’re delighted to partner with such highly-motivated distributors who can provide an extremely impressive level of service to our long-standing clients, including state broadcasters such as Turkish Radio and TV (TRT) and Egyptian National Media Authority (ENMA),” said Mark Hosking, Broadcast Global Sales Director at HARMAN International.

Ertekin Elektronik, headquartered in Istanbul, is distributing Harman Professional products for the first time, offering the Turkish market a 360-degree solution with audio, video, lighting and controls. This includes JBL Professional, AMX, Martin, Soundcraft, AKG, Crown, dbx, BSS and Lexicon products, alongside Studer consoles.

“Studer’s pioneering mixing systems have a long-established history in Turkey, so we are delighted to expand our offering to the TV, radio and broadcast markets,” said Yurder Ertekin, Sales and Marketing Manager, Ertekin Elektronik.

Cairo-based Audio Technology has over 25 years of experience installing and integrating innovative audio and lighting. Emad Adly, President, Audio Technology said: “We’re delighted to distribute the innovative range of Studer products. We look forward to helping the Egyptian market reach new levels of excellence when producing programmes, shows and services.”

Masterpiece’s distribution scope not only covers Emirates, but the audio experts will also manage Studer distribution across GCC, Kuwait, Bahrain and Saudi. Simon Daniel, General Manager, says: “Studer strives for perfection through its innovative design, advanced engineering, inbuilt quality, and close connections with its customers. World-class customer support is therefore vital to Studer’s best-in-class reputation and we are fully committed to expanding this pioneering brand throughout the entire Middle East region.”

“This expansion represents and exciting new phase for Studer as a brand and sets us up for success in the entire Middle East region,” Mark Coombes, Regional Director EMEA, HARMAN Professional, said. “We look forward to working with our partners to support customers in their console purchases for the long-term future and introduce new broadcasters to the Studer range.”

The distribution agreements come into effect immediately. Please contact europeanmarketing@HARMAN.com for any additional questions.