OK, you know you need a portable PA? That’s the easy part. Now, with hundreds of variations of speakers, amps, microphones and mixers on the market, how do you go about choosing the right gear? Do you choose powered or passive speakers? How many channels do you need on your mixer? How much power do
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From cinemas and hotels to retail stores and even houses of worship, the advances in modern technology have dramatically shifted our buying patterns and habits. For the retail industry, the shift to online buying has dramatically reduced the number of physical stores, challenging business to find new ways to engage customers and create an experience
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The ultimate goal of any public address system is to be heard. However, because the amount of underlying background noise in a retail store, restaurant, hotel or transportation space varies as people come and go, audio engineers find it difficult to set an appropriate volume level suitable for both peak and quiet times. While the
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One of the most basic needs for PA applications in public areas, such as restaurants, retail stores, hotels and transportation centers, is the need to adjust volume depending on the amount of noise in the space. As more people enter the space, the underlying background noise naturally increases. The problem is that the varying nature
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